New developments for 2025

This year marks a new chapter in the life of our agency: we are delighted to announce that we are working with two new, renowned brands that are key players in both the fashion and lifestyle worlds.
We are already well established in the fashion world – now we are strengthening our position with TATUUM

Fashion communication is not unfamiliar territory for our agency: our campaigns for Marie Claire Fashion Days, the Elle Fashion Show, and the store openings of ZARA, Desigual, and Massimo Dutti, as well as our collaborations with Weekend Max Mara and SÉYLI, have proven our professional commitment in this area for years. Now we are strengthening our position with another stylish brand: in 2025, we will be responsible for TATUUM's comprehensive communications in Hungary.

TATUUM offers high-quality, comfortable and sophisticated clothing for those who appreciate modern yet timeless style, with a special focus on the use of materials and clean lines. The brand has been a key player in the Central European fashion market for more than 25 years, and now we are also playing a role in strengthening its domestic presence.

TATUUM

Stylish presence, strategic communication

Our task is to strengthen TATUUM's domestic presence with a complex, multifaceted communication toolkit and PR campaign. In the first half of 2025, we built active and ongoing cooperation with key figures in the domestic influencer scene, including Rebeka Kárpáti, Fruzsina Viszkok, Eszter Iszak, Fifptypairsofshoes, Emma Major, and Orsi Sándor.

In addition, we supported brand awareness with targeted press communications: our press materials appeared in the most important online and print magazines in the fashion industry, including Marieclaire.hu, Glamour.hu, Kiskegyed, Remind Magazin, and Nők Lapja Évszakok. As a highlight of the campaign, we organized an exclusive press event at the TATUUM store in Allee, Budapest, which was attended by leading representatives of lifestyle media and fashion influencers.

Working together, we are using a strategic approach and creativity to ensure that TATUUM's message reaches its target audience in a stylish and authentic way.

Scents, values, stories – Eau de Tihany works with us

Our other new partner is none other than Eau de Tihany, the premium fragrance brand of Tihanyi Levendula Manufaktúra, and the brand's perfumer and co-founder, Natália Nyárádi. The personal story, professional credibility and values represented by this young professional, who graduated from a French perfume school, are remarkable in themselves.

The aim of the Eau de Tihany campaign is to present its unique fragrance world, its roots in Tihany, and its French professional foundations to as wide an audience as possible—and we, the Just Creative team, are participating in this with a complex communication strategy.

Eau de
Tihany

We write success stories together

In our joint campaign with Eau de Tihany, we are building the brand's story through multi-channel communication: we are presenting the values behind the fragrances and the personal story of Natália Nyárádi and her family through press appearances, interviews, podcasts, and television and radio appearances. Among other things, Natália was a guest on DunaTV's Nyár25 program (from 02:27) and appeared several times on Kossuth Radio programs, as well as giving an interview on TrendFM's cultural magazine program. Glamour.hu, Otthon Magazin, and Elle Decor played a prominent role in the series of press appearances.

In addition, we are strengthening our presence through collaborations with influencers, such as Fruzsi Viszkok, Andrea Molnár, and Szabina Tápai. We are also introducing the essence of the brand up close: we are organizing exclusive study tours to Tihany for the media and influencers so that they can experience the spirit of the place and the world of fragrances firsthand.

The series of creative experiences is followed by a special fragrance brunch, where Natália Nyárádi presented her first independent perfume, which is the official fragrance of the 2025 Anna Ball. As the highlight of the campaign, we are organizing a large-scale perfume presentation and art evening in Tihany, where we will also present the latest niche fragrance to representatives of the press, VIP guests, and international professional partners.

The joint campaign with Eau de Tihany conveys both local values and international sophistication – and we are proud to be active participants in this story.

Just Creative helps you formulate and deliver your brand message. We work with conscious planning, creative ideas, and measurable results to ensure that our clients' messages not only reach their target audience but also have a real impact.

Let's work together!


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