The Just Creative team presented Weekend Max Mara’s latest 'Essentials SS 2026 – Classics with a twist' collection to the domestic fashion media and top content creators at an exclusive event. Held at the Dorottya Street showroom, the freshness of the Spring/Summer season and the effortless sense of 'nonchalance' met the 'Essential Mood' ambiance envisioned by our agency. The centerpiece of the event was the 'Art of Free Moments,' where guests could freely discover pieces from the new collection that allow them to truly be themselves.