Eplény - Dog Adventure Park

The success story continues: Hungary’s first Dog Adventure Park is opening in Eplény, supported by our full-scale strategic communication.
The "Mountain with a Dog" campaign kicks off

We are delighted when a successful partnership continues: our agency has once again joined forces with the Eplény Ski Arena Vibe Park team. Our goal this time is nothing less than strengthening the complex’s four-season appeal: we are positioning the unique dog adventure park and the spring-to-autumn chairlift experiences within the Hungarian lifestyle and outdoor market.

By utilizing a wide range of communication tools, our aim is to make the complex—located right next to Lake Balaton—attractive not only to skiers but also to modern urban dog owners and families. At the heart of the campaign is the country's only dog-friendly chairlift experience, offering a sense of freedom both on the ground and in the air.

Applying an agency mindset, we are running the project across multiple channels simultaneously to effectively reach our target audience.

  • Study Tour for Lifestyle Media and Content Creators: We are organizing an exclusive press trip and content creator day, where leading pet-focused influencers and lifestyle media outlets can experience the unique features of Vibe Park firsthand. These creators will produce authentic video content demonstrating just how safe and enjoyable the chairlift experience is with four-legged companions.

  • Lifestyle-Focused PR: We maintain consistent engagement through ongoing media communication and creative content. Our focus remains on the spring-to-autumn season, positioning Eplény as the ultimate alternative to the crowded shores of Lake Balaton for high-quality family or social outings.

Ride above the clouds

A key pillar of the campaign is promoting the chairlift during the snow-free season. In our strategy, the chairlift is more than just a means of transport; it is an emotionally charged experience—defined by the panorama, the tranquility, and the shared 'flight' with family, friends, and, of course, dogs. We reinforce this narrative in every press release and social media appearance.

Our recurring partnership allows us to have a deeper understanding of the venue’s unique assets. As a result of targeted communication and the professionally organized Study Tour, Eplény is no longer seen just as a ski resort, but as a complex adventure park where owners and their pets can enjoy nature without compromise—and we are proud to be part of this transformation as their communication partner.

"Just Creative helps define and deliver your brand’s core message. Through strategic planning, creative concepts, and measurable results, we ensure your message doesn’t just reach your audience—it makes a real impact."

Let's work together!

 

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