Eau de Tihany

The iconic Hungarian fragrance brand that combines the magic of Lake Balaton with modern perfumery.
A unique fragrance brand that brings the essence of Lake Balaton closer to you

We are proud to welcome Just Creative's newest partner, a brand that combines tradition, the purity of nature, and modern perfumery.

Behind Eau de Tihany are not only unique fragrance compositions, but also an inspiring personality: Natália Nyárádi, the brand's junior IN HOUSE perfumer. Natália's sensitivity, creativity, and professional humility bring fresh momentum to Hungarian perfume culture. Her talent ensures that every Eau de Tihany fragrance captures the magic of Lake Balaton, the elegance of Tihany lavender, and the refined, international sophistication of today's world.

We are delighted to have been able to contribute to this story for months with our communication support, as Eau de Tihany is not just a fragrance brand, but a way of life that combines the heritage of the region with the perfume art of the future.

Eau de Tihany

Exclusive Fragrance Brunch at Eau de Tihany's Budapest Store

On July 22, a special summer atmosphere descended on Eau de Tihany's Váci Street store, where we celebrated with our partners the launch of this year's official fragrance for the Anna Ball, a perfume called Tihanyi Visszhang (Tihany Echo).

Invited guests had the opportunity to meet the creator of the fragrance, Natália Nyárádi, and learn about the story, inspiration and elegance behind the perfume. Personal encounters, exquisite details and the intoxicating scent of lavender made the day unforgettable.

A legend captured in a fragrance

This is how Tihanyi Visszhang was born

After watching the video capturing the atmosphere of the brunch, it is worth pausing for a moment to focus on what was at the heart of the event: Tihanyi Visszhang, the official fragrance of this year's 200th anniversary Anna Ball.

Behind the creation is Natália Nyárádi, a junior perfumer from Lake Balaton, who learned the basics of the profession at the Grasse Institute of Perfumery and then spent years building up her international experience. Returning home this year, she created her first independent perfume as the creative force behind the family brand, Eau de Tihany.

"It is a great honor for me that Tihanyi Visszhang was presented at this anniversary event. I believe that the art of fragrance can be as much a part of cultural life as music or poetry," said Natália.

The fragrance is not just a perfume, but a story wrapped in legend: it was inspired by the Tihany Echo Hill, which has been one of the most iconic locations on the peninsula for generations. Natália's goal was to convey the emotions she experienced there and her memories of summers at Lake Balaton through scent.

The brunch was therefore not just a presentation, but a continuation: the unfolding of a cultural and emotional tradition that Eau de Tihany has elevated to a new chapter through Tihany Echo – both in the art of perfumery and in Hungarian cultural life.

A sensory encounter in Tihany

Following the Illatbrunch in Budapest, a new chapter began in the history of Tihanyi Visszhang: this time, the fragrance-themed experience unfolded in the House of Fragrances, in the heart of Tihany.

This evening was not just a perfume presentation, but an artistic journey where poetry, music, literature, and personal stories intertwined with the legend of perfume. The audience gained insight into the creative world of Natália Nyárádi, the young perfumer, and experienced how a Tihany legend becomes a fragrance.

Just Creative&Eau de Tihany

It is a special honor for us to accompany this story as a communication partner with Just Creative. Eau de Tihany is not just a brand: it is a message about tradition, courage, and creativity. It is exactly the kind of inspiring story that we use to create experience-based communication, community-building strategies, and lasting brand experiences.

Because we believe that a good story does not stop at a product, but opens up, spreads, is talked about, and after a while becomes people's own experience. Just like Eau de Tihany.

When shall we start telling your brand's story together?

Just Creative helps you formulate and deliver your brand message. We work with conscious planning, creative ideas, and measurable results to ensure that our clients' messages not only reach their target audience, but also have a real impact.

Let's work together!


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